In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices. It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media Habits for Dentists show a strong and growing interest in dentists trying to leverage social media sites for new patient acquisition. In fact, in 2014 almost 34% of dentists were seeking to use social media sites for new patient acquisition as opposed to only 18% in 2010. So, what is working for you? Let’s take Yelp as a real life example. Is Yelp driving new patients for your dental practice? Here’s my story.
Like any well managed office my team asks all new patients “Whom may we thank for referring you to our practice?” Although we have tremendous new patient acquisition, despite trying for the last 4 years or so, next to no one refers to Yelp as the referral source. Make no mistake, we have been quite successful in acquiring terrific reviews by means of internal marketing, links on post-appointment surveys and monthly specials emails, QR codes on appointment cards, website links, slides in the lobby, laptops, and iPads, etc. etc. Currently we have ten 5 star reviews showing and 59 reviews (the vast majority being 5 star) that yelp’s algorithm declines to display. Relative to other sources Yelp is yielding a big fat goose egg. How are you determining if Yelp is of any value to your practice, and what do you consider best practices?
Perhaps patients’ use of Yelp is different in other parts of the country. Perhaps my experience is not the norm. However, it appears that Yelp in North Carolina is not working for me.
Maybe further education is in order to expand our Yelp business intelligence? So far our study of best practices has not disclosed any new gems nor led to any new tactics to try.
5 Stars is the best rating possible on Yelp and that is not driving patients to my door. What’s your story?
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Last modified: March 7, 2019