As I work with more and more dentists, I’m finding out many of them are horrified to do video. They just want to get more patients and do what they do best. Unfortunately, to get more patients, you’ve got to implement a video marketing plan, as youtube is the second biggest search engine in the world, and the biggest one (google) owns them.
Online video is becoming more popular by the day! People are willing to watch a 2-3 minute video that is of value to them, or that they find entertaining; but to read a 600 word article might be a different story.
Benefits of Online Videos
Shows a real human behind the practice. With the hundreds of millions of websites on the internet and millions more being launched, it’s hard for people to see the human side of it. Shooting valuable videos lets people know you are the dentist behind the practice, and they’ll be more comfortable calling your office.
Increase credibility and authority. When you can show visitors to your website you are knowledgeable about your specific services and issues with dental care they will view you as the authority, and one they can trust. You can’t be dishonest in a video and not have the viewer know it.
More Web Traffic
As I mentioned before, youtube is the second biggest search engine in the world, and google is now showing videos in their organic results. We’ve ranked many dental videos number one in google, so do you think you’ll get more traffic to your website? Yes, but…you must optimize each and every video to get those high rankings.
Save Time On New Patient Inquiries
Answer common questions in your videos. We implement video marketing strategies with our dental clients where they answer all of the common questions they get, which saves time with your front desk person not having to answer these repetitive questions.
Real people getting real results. When you have a happy patient, ask them if it’s okay to shoot a quick video right there in your office that you can post on youtube. Getting their permission is critical, as you don’t want to get in trouble doing it without their knowledge. These videos can be impacting, and get the visitor to quickly call you and not your competitors.
These are just a few strategies you can implement with video to grow your dental practice. Don’t get overwhelmed with this, but pull our your smartphone and start having some fun in your practice.
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Last modified: February 28, 2013