Twitter is a social networking website that consists of short and quick messages, referred to as “tweets.” In this fast-paced world, people seek Twitter for quick information from their friends, family, favorite celebrities, and yes….their dentists.
Twitter describes itself as an information network, and with over 340,000,000 tweets posted per day, there is information about everything on Twitter. Once a tweet is posted, it is public to anyone who is interested in it. People can also share your tweet with their followers (referred to as a “retweet”) and they can respond to tweets you’ve posted (referred to as a “mention”).
With over 140,000,000 users it is likely that your most social patients, those likely to make recommendations, are active Twitter users. To encourage your patients to interact with you on Twitter, make sure they know you have an account, and that you’re active on it or at least respond to your followers. Adding a clickable button on your website or the bottom of your email signature will intrigue your patients to visit your Twitter stream.
Once you gain your ideal number and quality of followers, try keeping your Twitter audience engaged. Tweet fun or little-known dental facts, dental jokes, dental comics, upcoming office events, promotions, and perks exclusively available to your followers.
A clever idea to promote your practice on Twitter is to offer some sort of reward or incentive to those following you. If you tweet something like, “First ten people to retweet this get a free toothbrush!” then your followers will share that post with their followers- thus gaining exposure for your practice, and learn to visit your page frequently. Open-ended posts such as “Take a look at our new ___!” can start a conversation with your Twitter community. This makes it a great way to start and build those personal relationships you pride yourself on, AND a great tool to receive feedback and input on a new process you just implemented, or an older system you’re considering adjusting. Just make sure you or your office staff set aside at least a few minutes each week to respond to Twitter posts.
Solution21 offers social networking packages that include setup of Twitter, Facebook, and Blogger pages, as well as unlimited on-demand updates. Meaning, you can call or email them with facts, events, and promotions and they will be happy to post them on your social networking pages for you. Contact Solution21 at 888-423-9235 to get started with the social networking world today!
Last modified: August 7, 2012