Trust but verify

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This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy.

Trust. Everyone wants to be trusted. Most of us begin the day expecting to be trusted by those we come in contact with during the daily tasks. We want others to trust us and we want to trust others. Have you ever thought about what you might be doing to undermine the trust that others have placed in you?

It happens very innocently and without ill intent. You justify it as a change of mind, nothing wrong with that, right? However, when people are depending on you, taking actions based on what you have said and communicated, there is now a disconnect. Trust is an expectation.  It is an expectation that your staff and patients rely upon to know what is expected of them.  When you change your mind on something that has been established as the normal predictable behavior or methods, the change must first be communicated before it is put into practice to maintain the trust.  The communication must be repeated and repeated to give confidence to others.

Trust is very important to building character. Think about all the important individuals that have influenced your life.  The ability to influence is built on a foundation of trust. A great moral character supported by a foundation of trust is the recipe for influencing others.

Are you trustworthy? Ask your co-workers. Ask your family.  See if it is possible to increase the level of trust that people have in you. Ask them what they think would make you more trustworthy.  The trick here is to listen, quietly and for as long as it takes.

Written by Donna Cassidy, May 15, 2014

Donna Cassidy

Donna Cassidy leveraged a strong background in academic, personal, and leadership training to cofound Research Triangle Dental. The business drew heavily early on upon the teaching of Dr. Rick Kushner’s “Lean and Mean” philosophy underpinning efficient, effective, and high grossing/netting dental practices. Donna created many of the systems to monitor and manage critical areas of practice functioning, the result of which is one of the leading group practices in North Carolina. In parallel with the development of Research Triangle Dental Donna was instrumental in founding Net32, Inc., which develops B2B marketplaces for healthcare verticals including the flagship (and only) comparison-shopping marketplace for dental professionals at www.net32.com. Net32’s growth continues to far outpace leading retail sales channels. Donna grew up in North Carolina, and is married to Dr. Pat Cassidy, who hails from British Columbia, Canada. They have three children - all with entrepreneurial aspirations.

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Donna Cassidy leveraged a strong background in academic, personal, and leadership training to cofound Research Triangle Dental. The business drew heavily early on upon the teaching of Dr. Rick Kushner’s “Lean and Mean” philosophy underpinning efficient, effective, and high grossing/netting dental practices. Donna created many of the systems to monitor and manage critical areas of practice functioning, the result of which is one of the leading group practices in North Carolina. In parallel with the development of Research Triangle Dental Donna was instrumental in founding Net32, Inc., which develops B2B marketplaces for healthcare verticals including the flagship (and only) comparison-shopping marketplace for dental professionals at www.net32.com. Net32’s growth continues to far outpace leading retail sales channels. Donna grew up in North Carolina, and is married to Dr. Pat Cassidy, who hails from British Columbia, Canada. They have three children - all with entrepreneurial aspirations.

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Last modified: February 19, 2019

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