Top 5 Books For Your Practice and For Your Life

I like to read books, lots of books, about leadership, management, business, and personal development. You won’t find me reading a novel anytime soon. That’s just me, but for those of you who are of like mind, here’s the top 5 books that have been particularly valuable in shaping how I see the world, and how I build and run businesses, including my group dental practice and Net32 Inc.

  1. Linchpin, by Seth Godin. Of everything I’ve read, I quote from his books at team meetings more than any others, especially Linchpin. The book helps one to identify and acknowledge those in your practice that are truly indispensable, those that invent, lead, and make things happen = those that “ship” your products and services. Those that bring their authentic selves to the workplace. How to recruit and keep those people and how you can be a Linchpin in your own life and business. (Also consider Tribes, Purple Cow, and The Dip by Seth Godin)
  2. The Happiness Advantage, by Shawn Achor. This book is about the relatively new science of positive psychology, and flies in the face of conventional belief that if we work hard we will be more successful, and if we are successful then we will be happy. Certainly how I thought the world worked. Looks like in actual fact we got it backward – Happiness fuels success, not the other way around. Happiness precedes important outcomes, improves our physical health, and makes us more creative and open to new ideas. Can be a little academic, but certainly has the potential to shift the way we live our lives, and how we can maximize our potential, and those around us.
  3. The Breakthrough Company, by Keith McFarland. If you want your business/practice to rise above others, this book is for you. Why do some practices break through to the highest levels in a particular area, while others fail – with virtually the same economic conditions prevailing? The Breakthrough Company identifies a clear set of strategies that anyone can emulate, based on a review of 7,000 companies. One of the best insights from this book is “crowning the company” versus “crowning the leader”, where everything takes second place to the company’s needs – including the leader’s ego.
  4. Winners Never Cheat, by Jon Huntsman. Great book about living by standards that you can be proud of – positive universal values for business and life. Never sacrificing your integrity, having the courage to keep and invoke the values that we learned as children, and listening at all times to your moral compass. Easy read.
  5. The Thank You Economy, by Gary Vaynerchuk. Recently I saw Gary give the most energizing presentation I have ever witnessed, at The Internet Summit in Raleigh, NC. (Come to think of it only Tony Robbins tops him). You really need to read this book if you want to see the future of social media where personal, one-to-one attention to your patient base is going to be mandatory if you want to succeed in the new business era of The Thank You Economy. Interestingly, to succeed one of the keys to success is in putting your team first, over patients, in order to support scalability in engaging, listening to and appreciating patients. Great read!

Your comments are very much welcome, including sharing your favorite books and resources that have shaped your life and helped you build a great practice.

Dr. Patrick Cassidy

Dr. Patrick Cassidy is a dental graduate of the University of British Columbia, and holds a Masters of Public Health from the University of North Carolina. He is the founder of Research Triangle Dental and Implant Center in North Carolina where he contributes his 30+ years of dental knowledge. Dr. Cassidy’s innovation and creativity co-founded Net32, Inc., a dental industry leading comparison shopping.

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Dr. Patrick Cassidy is a dental graduate of the University of British Columbia, and holds a Masters of Public Health from the University of North Carolina. He is the founder of Research Triangle Dental and Implant Center in North Carolina where he contributes his 30+ years of dental knowledge. Dr. Cassidy’s innovation and creativity co-founded Net32, Inc., a dental industry leading comparison shopping.

Last modified: March 7, 2019

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