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Three things to keep in mind about your reputation

More wisdom from Seth Godin:

Three things to keep in mind about your reputation

  1. Your reputation has as much impact on your life as what you actually do.
  2. Early assumptions about you are sticky and are difficult to change.
  3. The single best way to maintain your reputation is to do things you’re proud of. Gaming goes only so far.

Source: Seth’s Blog: Three things to keep in mind about your reputation

In dentistry reputation is everything. Read the linked post, it is short and worth the effort.

New technology, especially the Internet and social media have accelerated the age old word of mouth process. Your reputation can be tarnished in the click of an eye. Because our reputations are so valuable dentists are especially concerned about online reviews and other social media.

Godin reminds us (as stated in #2 above) first impressions are still very powerful. If a patient comes away from a first visit with a positive first impression it is unlikely he/she will be persuaded you are a jerk based on an online review. However if the first impression the potential new patient gets of you comes from a negative online review it will be harder for you to overcome the impression and win them over. In fact it is probable that the potential new patient will simply go elsewhere and you will never get a chance to win them over.

The second big take away is that a good reputation comes from doing good things.

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Charts in the Cloud, who owns the data?

saved by the cloud... or not

When we buy a paper book or a DVD video what we are really doing is assuring access to that “content” whenever we want. If we want to read it or view it we just go to the shelf and get it. But if we can just go to the Internet and get it streamed to our e-reader we have the same benefit of ownership we just don’t actually have a physical book. But do you really own that e-book?

So how about a patient chart? We have charts stacked on shelves because we need assured access to that info whenever we need it. However if we could get the same chart info from the cloud anywhere any time wouldn’t that be just as good. In fact better as you could get the data at home or while traveling you don’t have to actually be at your office.

From a purely intellectual point of view cloud storage of digital content makes perfect sense it just seems strange and risky to us. Just as we are becoming comfortable with storing important information in the cloud another huge data breach is announced on the news. Then there is the other question. Who owns data in the cloud?

The vast majority of reported data breaches in healthcare (62%) are the result of lost or stolen computers. Not malicious hackers. That means that cloud based record storage is actually safer than storing the data on a computer in your closet. If the data is in the cloud there is no need to have the data stored on a local computer. If a burglar steals a computer out of the office that has no patient data on it there is no breach.

Data storage is just one aspect of cloud computing. What is even better but also even harder to accept is that the actual computing takes place in the cloud. We don’t have any software applications installed on our local computer we just exchange data with a big server in the sky and the actual processing of the data takes place in the cloud.

This idea was originally called ASP (Application Service Provider) and has been a wonderful but elusive geek dream for almost twenty years. Several dental management systems have been launched based on the ASP or cloud model and the early ones all failed. As have most of the general cloud based business applications. They failed for a variety of reasons including people’s distrust of the Internet and worries about the system failing.

With the new attitude, faster Internet access and just overall better systems cloud based dental systems are back. They are Curve Dental, Dentrix Ascend and PlanetDDS.

Originally published on Emmott on Technology.

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New Healthcare Domains

domain-names

The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names.

HealthcareDomain-620x184

….. Check to see if your domain is available with our Domain Name Search tool.

Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com

At this time people think just in terms of .com and usually an alternative domain like .net or .biz is not all that useful. However as we continue to grow and use the Internet more diverse domain names will be needed and eventually having a .dental will be valuable.

The graphic and link above is from NetworkSolutions. I looked for these same alternative domains, like .dental on Go Daddy and did not see them offered.

For $65 it could be a good investment, however I would not use it as my primary URL just yet.

Originally posted on Emmott on Technology

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Third Generation Online Referrals

Third Generation Online Referrals
First generation attempts to create digital referral slips simply recreate the paper form in an electronic format, usually pdf. The referring dentist needs to download and print the form then fill in the information (patient name, practice information, tooth #, diagnosis etc.) by hand. The patient takes the form to the specialist and the data is entered just as if the patient had come in and was handed a form to fill out.

Second generation online referrals can be filled in online, no paper. However the referring dentist or the patient still needs to fill in the information by hand using a keyboard and mouse. Once the information is filled in the specialist office could access it from the Internet and create a new patient record with no additional data entry.

Third generation digital referral slips will be smart and interactive. The system will upload data directly from the electronic record without the dentist or dental staff member re-typing or pasting the data. It will include the basics we have done in the past as well as a complete medical history, patient demographics and insurance information.

When the patient shows up at the specialists office there will be no clipboard and forms they will already have complete electronic record waiting for them ready to go.

 

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