Every dentist knows the importance of social media marketing and having a business Facebook page. You and your staff are busy keeping your page fresh and fun by publishing captivating posts, running contests, and encouraging patient interaction and likes. The goal of all this activity is to be visible – to be on top of your patients’ News Feeds – so you can reach as many patients and potential new patients as possible. Here’s a new and simpler way to help keep your patients engaged on Facebook: Check-Ins.
In fact, Facebook likes and check-ins are becoming more important than your own posts as Facebook’s Graph Search enables people to search this type of interaction. By definition, likes and check-ins engage your patients, but check-ins carry far more credibility as they are authentic, demonstrating true personal commitment.
When a Facebook user wants to share information about their current location, they can “check in” to a dental practice, local business, restaurant, or practically any public place. When patients do this, their update and location appears in their News Feed for all their friends to see.
When your patients arrive at your practice, you can encourage them to check-in much like you encourage them to like your page. There are just a couple quick steps to do first in order to allow check-ins. All you need to do is set your Facebook page’s category to Local Business and add your Business Address to your page. Click here for Facebook’s detailed instructions on updating these settings.
The marketing power of the check-in is even greater if your patients post a photo and tag themselves when they check-in. So while you may not want your patients talking on their cell phone when they arrive at your practice, you do want to encourage them to use their phone to take a “selfie” and check-in on Facebook!