Dental Website Tag Archive

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New Healthcare Domains

domain-names

The new healthcare domains are significantly more expensive than the usual .com domains. Around $65 as opposed to $10 or less for most .com names.

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….. Check to see if your domain is available with our Domain Name Search tool.

Source: Domain Name Registration | Domain Name Search | NetworkSolutions.com

At this time people think just in terms of .com and usually an alternative domain like .net or .biz is not all that useful. However as we continue to grow and use the Internet more diverse domain names will be needed and eventually having a .dental will be valuable.

The graphic and link above is from NetworkSolutions. I looked for these same alternative domains, like .dental on Go Daddy and did not see them offered.

For $65 it could be a good investment, however I would not use it as my primary URL just yet.

Originally posted on Emmott on Technology

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Do You Own Your Website?

Do you own your website?

Do you own your website?

Be sure your office web site domain names are registered to you or your business. Sometimes web site providers will register the names to themselves. This is convenient for them but bad for the dentist. If the web provider owns the domain they have control. This can result in problems if you ever want to change web providers or even worse if the provider you are using goes out of business.

In order to check to see if you own your existing name there is a service called whois that will tell you who owns every registered Internet domain name. You can find whois at the bottom of the Go Daddy home page.

Type in the name you want to check followed by a captcha to prove you are human and you will see who owns the name. If you thought you owned it but find your web company is the registered owner, ask them politely to transfer the registration to you.

Be sure your office web site domain names are registered to you or your business. Sometimes web site providers will register the names to themselves. This is convenient for them but bad for the dentist. If the web provider owns the domain they have control. This can result in problems if you ever want to change web providers or even worse if the provider you are using goes out of business.

In order to check to see if you own your existing name there is a service called whois that will tell you who owns every registered Internet domain name. You can find whois at the bottom of the Go Daddy home page.

Type in the name you want to check followed by a captcha to prove you are human and you will see who owns the name. If you thought you owned it but find your web company is the registered owner, ask them politely to transfer the registration to you.

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Are you mobile ready?

mobile-ready

News from the Internet Summit – Are you mobile ready?

This past November, nine Net32 employees had the opportunity to attend the 2013 Internet Summit in Raleigh, North Carolina. The conference was packed full of internet business information to help us continue to serve our dental customers in the most effective means possible.  Of everything we learned, one topic stands out as the most relevant to share with you: In 2014 mobile internet access will surpass desktop.

How does this shift affect your dental practice? It means you must be mobile ready. That is, your site and email communications must be easily viewable and functional on a mobile device. If you have not already redesigned your marketing strategy with mobile in mind, make getting “Mobile Ready” your 2014 New Year’s resolution.

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The Psychology of Social Proof & How to Build Trust in Your Business

1-7-Ways-to-Add-Credibility-to-Your-Landing-Page

Everybody’s doing it. Sound familiar? It should. It’s brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.

The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and buyers all trust you. This kind of “informational social influence” is a simple and powerful way to improve the initial value judgement of your landing pages, your site and your company.

Social proof makes any decision other than using your company seem outside the norm.

There are many web design tips based on brain science, but these seven are specifically designed to get your audience onto your bandwagon. Here is how to use social proof to improve your conversion rates.

1. Testimonials and Reviews

When you say it, it’s marketing. When your customer says it, it’s social proof.

This is why testimonials are so powerful. The substance is better; it’s an objective, third-party perspective. The style is also better; it’s more authentic, less polished.

Like all types of social proof, testimonials and reviews are great supportive content. Sprinkle them throughout the site. Ideally, add one to each page aligning the social proof with the product or service.

Never create a page of testimonials. They are far less effective when grouped together on a separate page. Why? Because no one visits websites to read testimonials. If you have one of these pages, just look at your analytics. It’s not a popular page, is it?

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The example above showcases a well-placed testimonial from an actual parent, building trust on a teen travel program website.

2. Endorsements from Influencers

Beyond the testimonial lies the expert and celebrity endorsement. The more relevant and influential the endorser, the more powerful the social proof.

If your business has ever received a compliment from a well-know person who is respected by your audience, go find it, and add it to your home page.

To make this more effective, add a picture of the person who gave the endorsement. Research shows that pictures (along with text) increase the credibility of the statement. This actually works for any testimonial.

Ian Cleary’s Razor Social prominently features endorsements, complete with pictures.

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3. Email List Subscriber Numbers

Signing up for a newsletter takes a lot of trust, so you need to build up confidence around your signup form. Of course, tell the visitor about the content and frequency (monthly advice for bounty hunters, weekly nuclear reactor safety tips), but also show some social proof.

If you have a big list, tell visitors how many people have already subscribed (join the 5,000 people who receive…). If you don’t yet have a lot of subscribers, use a testimonial quote from someone who got value from your blog and newsletter. You might find a few of these in your comments.

This really, really works. On the Orbit blog, improving the email signup form increased the newsletter subscriber conversion rate by 1400%.

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4. Social Sharing Buttons

It’s easy to add these to your blog to show the number of tweets, likes, and shares for every post. Each of those shares is a vote of confidence for that content.

Don’t try this at home if there are few or no social shares on a typical post. Social proof goes both ways. How is this helping your business? It’s better to have no proof than low proof.

Tweets: 0 Likes: 0 +1: 0 Share: 0 Pin: 0

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5. Social Media Widgets: Twitter Box and Facebook Fan Box

The Twitter and Facebook widgets can show three separate things:

  1. The size of your following
  2. Profile pictures of specific, relevant followers
  3. Recent posts and tweets

The first two are examples of social proof. If the widget shows the face of a follower that the visitor recognizes, it’s far more compelling. Suddenly, it’s about conforming to the behavior of someone they know!

Do not use these widgets (or even social media icons) if you are not active within that social network. Why send visitors to a dead social account? You’re just inviting them to leave your site. People don’t get onboard empty bandwagons.

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The Moz Blog uses a social widget to show off their huge following to new visitors.

6. “As seen in…” Media Logos

If you’ve ever gotten covered by the media, you have a chance to improve your credibility and conversion rate. Right there on the homepage, show logos of news media and websites that have mentioned you.

This works great for businesses involved in PR, but guest bloggers also have this opportunity. If you’ve ever guest posted on a well-known site, add the logo to your homepage or your bio page.

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The Edo Interactive home page shows both current and past press mentions.

7. Trust Boxes

Here’s a way to put a lot of credibility into a small space: create a “trust box” of social proof icons and logos on your home page. Here are some things you can put inside:

  • Association memberships: industry associations and chambers of commerce
  • BBB membership / ratings
  • Yelp ratings: local businesses
  • Security certificates: technical and ecommerce sites
  • Awards: any company that’s won anything
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By adding a trust box filled with awards to the footer, Nitel builds credibility on every page. Also notice the testimonials, which name the industry, but not the specific client.

Keep the Bandwagon Going

Keep a file of all the social proof you can find. Here are a few ways to not let the good stuff slip by:

  • Use an email folder to save emailed compliments.
  • Use the favorite button in Twitter to save complimentary tweets.
  • Take screenshots to save other complementary social media posts.
  • Use a big envelope to save those handwritten thank you notes.

Keep putting them out there. Try to put something on every page of your site. Pull quotes from LinkedIn recommendations, and add them to your team pages. Even your thank you page is an opportunity to build more credibility. The music on this bandwagon never stops.

About The Author

author-photo-124

 is the Strategic Director of Orbit Media, a web design company in Chicago. You can find Andy on  and Twitter.
» More blog posts by 

Originally posted here: The Psychology of Social Proof & How to Build Trust in Your Business

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5 Quick Tips For Website Improvement

5-tips-webdesign

Your website is continually evolving. It always needs updating, just like your dental office. There are always improvements you can make, things you can change, and features you can add, but the process can be cumbersome and just thinking about it can be exhausting.

So rather than trying to do a complete makeover, consider these five quick minor improvements for your site. It is amazing how a few small improvements can put you on the path to greater goals.

Use visual indicators:  Icons

Icons provide a great visual indicator of what to expect in the text to follow. Icons and/or titles are especially useful in areas with paragraphs of text where a heading and image can provide a visual pause. Dental practice website content can sometimes be boring for the reader;  you can use an icon to improve your audience engagement. To break up the complexity of language, be sure to use icons that coordinate with your website’s color scheme – the small details can make a major difference in your website’s overall appeal.

Use thumbnail images for your posts

Thumbnails make lists stand out more and images communicate faster than words. Content is more easily found when you use thumbnails, which allows your readers to quickly scan your page. Images break up the content and provide supporting emotion to your posts and are just another way to improve your overall user experience. As a side note, this requires that you have images in each post, which is another requirement in my book.  On WordPress, there is a simple setting for thumbnail displays.

Quick fix SEO ideas

I know there is an over-abundance of information on what you should be doing for SEO. To make it simple, check only a few things. To keep it fewer than five minutes, email your Webmaster the following questions:

  • Insert your site’s main keywords in the <TITLE> of your homepage
  • Insert your site’s main keywords in the <BODY> of your homepage
  • Confirm that your website’s robots.txt allows search engines to index the homepage
  • Confirm your website has a sitemap, and create and submit an XML Google Sitemap.

Use a favicon to set you apart

favicon

A favicon, is a small square icon associated with a particular website or webpage that shows up at the very top left corner of your screen as well as on your browser tabs.  It is also known as a shortcut icon, website icon, URL icon, or bookmark icon. Your brand will stand out with this minor detail.  A favicon makes it much easier to differentiate one page from another if you always have a number of open Internet windows.

To create a favicon, visit the Favicon generator.

Use a footer to work wonders

A footer greatly impacts your website with function and graphic design. A strong footer has great contrast to differentiate it from the main content.  The footer steers your attention toward the content within the footer when you use a drastically darker (or lighter) background color. It is important to use this space effectively by including items that can be quickly read. Contact information, address, sitemap, and main sections are often found in the footer. Other functional items such as RSS-feed, e-mail-subscription and tag clouds can be placed there too.

Some common elements you might consider for your footer include:

  • featured work or content
  • dental links (disclaimers, privacy policy, terms)
  • site map
  • newsletter signup form
  • search form
  • social media buttons
  • recent news or Tweets
  • tag cloud
  • summary of “about us” section
  • contact information and/or contact form
  • awards and commendations

For more ideas, a few examples of creative footers can be found here.

 

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