dental practice start-up Tag Archive

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Key Pros and Cons of Private and Corporate Dentistry Models

by Dr. Patrick Cassidy & Eddie Stephens

Seth Godin talks perspective in his book, Linchpin. And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.

Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.

The traveler takes advantage of his fortunate moment with the great Picasso. He asks, “Señor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don’t you paint reality instead of these distortions?”

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Dental Mentoring Equals Dental Outreach

mentoring_outreach

It seems to me that part of the continuing attempt to refresh and recharge our enjoyment of practice is the chance to be a mentor. In these times, there is an obvious decrease in the ability to sit back and enjoy the practice of dentistry and medicine. Interference from many sources, stress of compliance, making the numbers work are so problematic that the doctor can lose focus on one of the things that brought him into private practice in the first place. These are indeed difficult times. The solo practitioner is almost extinct and the mega practices have their own set of problems.

One of the areas that I found to be energizing and helpful was mentoring. It started with teaching of residents in the early years of practice. This was a great way to relate and to also keep current. As all teachers know, you learn more from teaching than as a student. Not only is it challenging, but it is a great reward to bring the missing link to the “new doc” – experience. To be in a group and acknowledge an “ah ha” moment is so rewarding. For those who are fortunate enough to be in a university city with medical and dental students, there is ample opportunity to give (and to relate). You will find that the student is greatly appreciative that you took the time to help and point the way. You will also find that you return to the office or to your home with an exhilarating feeling yourself – remember, “it is better to give than receive.” From another view, these contacts become friends, referral sources, and associates that may lead to other projects and outreach possibilities. This is just another example of a means to refresh and recharge.

Knowing how good the feeling is to give a gift to someone, I also had a grand time in mentoring patients of mine. Actually, my staff also enjoyed it and related to the mission. There were numerous opportunities where a young patient, entering college, had no idea of his major or area of interest. This was an opportunity to chat and just become a friend and counselor. We would actually make an appointment in a off time (lunch etc.) to meet and advise. Did it happen every day? No, but often enough that we were invited to many graduations (and even some weddings). I am convinced that we know more than just how to be a good doctor and this ability can be a wonderful way to have that “feel good” day or moment. So you want to talk about marketing. This, if done from the heart, is number one in my mind.

So, it seems to me that you can make some fun out of your practice and have it actually become a source of an outreach program.

I would love to hear from you and share your ideas and experiences.

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Clinical Excellence = Business Success? My story.

I worry about dental students, new graduates, and those in their early years of practice. Are they as naïve nowadays as was I a few decades ago?  I hope not, but chances are that many will have difficulty finding their way in the first few years (perhaps much longer) for lack of business knowhow.  I wonder how other dentists with extensive practice experience, looking back, would rate their preparedness for the real world of dentistry upon graduation.

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