What’s the likelihood that your dental text (SMS) or email reminders are getting the attention of your patients? How you answer could have much to do with your understanding about the digital “noise” competing for their attention.
Worse, that “noise” is also a potential cause for an increase in the percentage of appointment no-shows. This is especially true if you’re relying on SMS and email communication to prompt them.
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Good charting software has many features. One of the most important is that it eliminates all paper. That means the software must accommodate all the bits of paper data that accumulate in a chart and it must have a method of importing virtually anything either with a scanner or file import function. If some bit of paper possibly a lab slip or patient letter must be stored in a folder then you have lost one of the primary benefits of an electronic chart.
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One-size-fits-all works for many products and services. However today’s dental practices call for a more tailored fit with regard to available business models.
In the mid-90’s over 90% of dentists owned their individual or small group practice. By 2015 the number of dentist owned practices dropped to below 85%.
Necessity or preference can drive you to look outside the proverbial “box.” A good example is the growing interest in corporate dentistry.
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Workflow equals systems. We all have systems in our offices. Some systems were designed and refined, and others just happened by accident. A system is the process we use to accomplish a task in the office. For example; how do you create a new chart? How do you confirm appointments? How do you get charts from the file room to the treatment room?
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Referrals, like all word-of-mouth marketing, begin at the same place.
A conversation!
Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.
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