Workflow equals systems. We all have systems in our offices. Some systems were designed and refined, and others just happened by accident. A system is the process we use to accomplish a task in the office. For example; how do you create a new chart? How do you confirm appointments? How do you get charts from the file room to the treatment room?Continue Reading
Referrals, like all word-of-mouth marketing, begin at the same place.
Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.Continue Reading
by Dr. Patrick Cassidy & Eddie Stephens
Seth Godin talks perspective in his book, Linchpin. And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.
Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.
The traveler takes advantage of his fortunate moment with the great Picasso. He asks, “Señor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don’t you paint reality instead of these distortions?”Continue Reading
Picture this: your hygienist has a full day of patients. A couple of S/RPs, a couple of new patients, and some nice recalls. Ahh… it’s a beautiful thing.
But wait! What’s that I see here? She hasn’t been using the correct CDT codes for her procedures. Oh no! Poor coding is about more than just lost revenue; it can lead to benefit claims bouncing back and over- or under-treatment.
We should periodically sit down with our hygiene teams and discuss treatment philosophies, like when to refer to a periodontist or how often a full mouth probing should be done. A super important part of this conversation is which codes can be used and when.
Can dentistry be a profitable profession? Ask practice owners that question, and many will nod their heads in agreement. Like any professional services firm, however, every successful dental office started from humble beginnings.
Practice owners, at the beginning of their careers tend to stumble about running their dental offices, learning things along the way and improvising until they succeed. As they gain more experience and learn from their mistakes, many find their practices booming and patients lining up outside their door. Continue Reading