While browsing the Internet, have you ever noticed banner ads show up from previous websites you’ve visited? For example, you could be on your home computer shopping around for the latest dental equipment. Once you’ve moved on from dental equipment to checking emails, you notice banner ads advertising dental equipment ads start to appear. Imagine finding banner ads for your office displaying on the top of the web browser while browsing the Internet. This kind of advertising is called Remarketing, where advertisers have control of the target market they want their ads to display to, due to the advanced technology of Google.
Remarketing works for dental or medical offices as well, not only for large companies. Why not start a Google remarketing campaign and take advantage of this advanced technology?
Here is how Google Remarketing works:
- A potential patient visits your website.
- The potential patient’s visit is recorded/remembered.
- Banner ads begin to appear on additional websites as they browse the Internet.
- The potential client notices
Remarketing is a great strategy because it may reel those patients that are on-the-fence about visiting your office and it may give someone the push they need to finally visit a dentist after many years. It gives the impression that your dental or medical practice is, in a sense, “everywhere.”
Solution21 includes Remarketing in our Online Marketing packages. We will install all the features needed to create a successful Online Marketing campaign as well as design banner ads customizable to your practice. Give us call today and let us explain how your practice can benefit from a successful Dental Remarketing campaign!
Last modified: November 19, 2012