Today on my way to picking up hubby from his dialysis treatment I saw an excellent example of what is meant by Marketing really is everything! We live in a large city with many apartment complexes and having been an Apartment Manager for several years, I know that keeping them in “full occupancy” can become quite a challenge.
I had been noticing two apartment complexes in particular that were across the street from each other. Both had put out small yard signs in an effort to bring in some new tenants. The complex on the left had 3 signs out and each sign listed a different amenity:
- Beautiful Hardwood Flooring
- All Stainless Steel Appliances
- Granite Counter Tops
The complex on the right also had 3 signs out however, they all 3 were the same:
- Stop In Today
- Stop In Today
- Stop In Today
Consumers today are very busy and no matter what they are looking for they want the information instantly. With that said, what’s one of the first things a person wonders about when they are looking for a place to live? What’s going to be included.
Riding down the road and passing these two apartment complexes, you already know the apartments on the left have beautiful hardwood floors, stainless steel appliances, and granite counter tops!! What do you know about what the complex on the right offers? Nothing!
Just this simple marketing technique had already set them apart from the apartment complex across the street and many others. It’s highly competitive out there today! No matter what type of business you’re in, you have to find a way to successfully set yourself apart from the rest of the competition. Read Livvie’s advice on How to Set Yourself Apart from Everyone Else
Now if you’re one of those saying “Livvie, there’s not anything unique about me, I’m just like everyone else”, let me say this:
You have more right there at your fingertips than you realize. You are a very unique person. No one else has your skill set, your experiences, your way of viewing situations and solving problems in your niche.
You are the only one with your skill set and experiences! It’s the quickest way to set yourself apart and the least expensive, because it’s all right there at your fingertips.
Your competition can’t bring to the table what you have to offer. How can you apply this to you and your business? By creating something that your viewers/clients can’t get anywhere else but from you.
It doesn’t matter if there are hundreds of people doing what you do, they are not you! Don’t forget that.
Simple Action Step:
Create your systems using your uniqueness, experiences, and skill sets. Then focus on being seen as a client-focused business. Most clients are willing to spend more when receiving quality service. This also sets you apart by putting you in a position above your competitors and will allow you to even charge more for your services. I’d love to hear how you are setting yourself apart from your competition. Right now, go to Reply and start typing.
Latest posts by Livvie Matthews (see all)
- Overcoming 6 Business Paralysis Areas - November 11, 2014
- Key Marketing Strategies to Successfully Differentiate Yourself from Everybody Else - October 15, 2014
- Marketing Really IS Everything - August 20, 2014
- Follow Up Marketing – From Coal to Diamonds and Back to Coal - July 30, 2014
Last modified: October 15, 2014