In online marketing, one of the most powerful elements is to determine something that will set you apart from the rest. You may be thinking, “But Livvie, I’m just like everybody else. I don’t really have anything that sets me apart.”
First: Let me say to you that you have more right there at your fingertips than you realize. You are a very unique person. No one else has your skill set, your experiences, your way of viewing situations and solving problems in your niche.
It doesn’t matter if there are hundreds of people doing what you do, they aren’t you! Don’t forget that.
Second: Be known as a client-focused business, a provider of stellar services. As a client-focused business you are known for making sure your clients needs are met and their problems are solved. You’re always looking for ways to make your clients happy and to improve your client services and support based on your clients needs…not your own.
Setting Yourself apart:
Recently hubby and I were eating Grits for breakfast and we started talking about when his uncle, who’s passed away, used to come from NJ to visit hubby’s mom a couple of times during the year. Before he left to go back, he made sure he purchased several bags of Grits.
Why? Because he couldn’t get them up North, they didn’t sell Grits up North at the time and he loved them!
Just like that, it started me thinking about how much that applied to our businesses. Yep, I’m always trying to see how something can be applied to business for being able to help you get more clients or to solve a problem. That’s all those “Client Attraction Tips” you see on my Facebook Business page and in your other social media streams.
So, because the Grits weren’t available where he was from, he made sure he purchased some and took them back with him.
How can you apply this to you and your business? By creating something that your viewers/clients can’t get anywhere else but from you.
At first glance this might seem like an impossible task after all we are living in an information overload society with social platforms going 24/7. How do you go about setting yourself apart from the rest?
Bring your Uniqueness:
As noted in the beginning of this post, You are a very unique person. No one else has your skill set, your experiences, your way of viewing situations and solving problems in your niche. It doesn’t matter if there are hundreds of people doing what you do, they aren’t you with your skill set and experiences! It’s the quickest way to set yourself apart and the least expensive, because it’s all right there at your fingertips. You competition can’t bring to the table what you have to offer.
Create your own Proprietary System:
Creating your own proprietary system is a more expensive route, but can be financially beneficial. This is a system that you have created, owned or copyrighted exclusively by you. It’s not something available for public use or resale. Example: Microsoft Windows or Microsoft Office is owned by Microsoft. You can use the product (purchase with license) but you don’t purchase the actual product…Microsoft Windows or Microsoft Office. The owner retains the actual product.
This is often the case with coaches and consultants. They create their own products, have them copyrighted and then teach the system to their clients. Clients may purchase a version of the product within the coaching classes/packages or when consulting but they do not actually purchase the proprietary system itself.
Your proprietary system is exclusive to you, your information and skill sets.
Have you ever experienced the “3:00am sweats”? You’re awake at 3:00 in the morning, tossing and turning, breaking out in a sweat because you’ve got a big problem and you don’t know what your next step is or how you’re going to solve that problem. Your potential clients have them too!
No matter the market you’re in, you have potential ideal clients who’ve never met you but have their 3:00am sweat problems and they need your unique solutions they can’t get anywhere else but from you!
Simple Action Step:
Competition is fierce out there! Get started with one of the two options above (or both). Create your system using your uniqueness, experiences, and skill sets. Then focus on being seen as a client-focused business. Most clients are willing to spend more when receiving quality service. This also sets you apart by putting you in a position above your competitors and will allow you to even charge more for your services.
This is just one of the many areas we take a deeper dive into in The Power Up Online Academy training programs for game changing entrepreneurs and small business owners looking to attract more clients, accelerate their business, and make more money. If you’d like to find out more details visit www.SimpleSocialMedia.tv OR reach out here www.simplesocialmedia.tv/contact
Related article: Marketing Really IS Everything
Latest posts by Livvie Matthews (see all)
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Last modified: January 8, 2015