I’m amazed at the hundreds of dental websites I have looked at that are difficult to navigate, make me work to take action, and are basically wasting air space on the Internet.
If you have a website already, I want you to really take a look at its EVERY page, and ask yourself this question. “What’s the goal of this page, and am I making it easy for visitors to take action”.
When you take this approach to your dental website, you’ll have an awakening. You’ll soon realize there is a ton of room for improvement, which is a good thing, as it means with some changes you’ll get more responses.
What’s Your Main Goal
If you’re like all the dental clients I work with, you want your phone ringing correct? If so, does your website make it easy for a visitor to contact your office?
You may think it is, but I’ll bet you it’s not. You see…most of the dental sites I review do not have a prominent phone number. And worse off, many pages don’t have it at all! This makes your dental site a complete waste!
With any marketing, you are paying to get more patients, and that is the same goal of your dental website.
The Second Goal Is…
When someone is looking for a dentist, they want to know how to contact you (phone number), and where are you located (address and map).
With that in mind, you MUST have a map on your dental website! There’s no negotiating on this one! If you don’t make it easy for visitor to see where you’re located, you’re dead in the water. Toast!
I would say of all the dental websites I review, 80% of them do not have a map.
If you don’t, I want you to contact your webmaster right now and get a map put on your homepage ASAP! Don’t put this off! Get it up there and you’ll see a boost in the number of phone calls you get.
So if and when you decide to update/redesign your dental website, don’t go for pretty, go for functional. Make it easy for people to call you and find out where you’re located. Do this and your practice with prosper.
I hope this article has opened your eyes to what your website should accomplish.
Latest posts by Mike Pedersen (see all)
- Video Marketing for Dentists - April 2, 2014
- Reputation Management is Key to Your Success - June 7, 2013
- Dentists: Here’s Why You Need To Be On Google Plus - May 21, 2013
- Is Your Dental Website Getting Results? - February 28, 2013
- Video Marketing To Grow Your Dental Practice - January 17, 2013
Last modified: May 6, 2013