You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze!
Exactly what is “Follow Up”?
Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.
Next to building your list for connecting and Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.
Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.
Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know very well and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was almost 3 weeks ago. To date, I haven’t heard from either one of them.
This is very difficult for me to understand due to two things:
- All three of us have a dental background, worked with an appointment book, and know how important it is to respond when there was an inquiry.
- We’re in the same mentoring program and one of the main goals is to help out our fellow members.
But going beyond being difficult to understand, it makes me question how they would respond to other people and how this looks professionally.
I’ve made it a point in my career to make sure I respond to any inquiry’s within a 24 hour time period. Even if it’s just to say “I wish I could help, but I don’t have an answer”. Respond and follow up.
In this age of Internet marketing and instant gratification, viewers, prospects, and clients are looking for answers…no I take that back…they are expecting answers.
When you’ve receive a request for any type of information (I’m not talking about spam questions, and off the wall messages) the worst message you can send back is…. No message.
What does not responding say?
- You’re too busy to get back in touch with me
- I’m not important enough for a response
Either of these (lack of) responses sends a message that is hard to retract or explain. Plus, what word of mouth response does this send out to the people that the person sending the inquiry tells their viewers?
What if someone in their sphere needs your services and they ask the person you didn’t respond to, about you and your services? One of the first things they might say about you is that you must be a very busy person…maybe even too busy for their business… because you never answered an inquiry they sent. Whatever the answer might be, would not be a positive response in your favor.
Regardless of how small the inquiry or involved the inquiry, always take the time to at least acknowledge, respond, and follow up to someone’s inquiry.
Be someone they can admire and look up to. You may have to say you received their email, their telephone call, or letter, and will be back in touch with them, but respond and follow up. Never leave anyone thinking you are too busy, or they aren’t important enough, for a response.
If you have a VA or someone else helping with your inquiry’s make sure they know how critical responding and follow up is. Then check on a regular basis to make sure it’s being carried through and you’re both still on the same page.
This simple step of responding and follow up will do wonders for your online and offline image. Who knows, that person my become your biggest client and raving fan ever!!
Simple Action Step:
Go back through your emails or call logs and find any inquiry’s you haven’t responded to and reach out by saying you’re “sorry this got by you, but you’d like to respond to their inquiry……”. Make it a point to have a follow up system in place and stick to using it! There really are diamonds to be found in following up!!
Latest posts by Livvie Matthews (see all)
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Last modified: September 23, 2014