Changing dental insurance with a connected toothbrush

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From Fortune:

…a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or even flossing using incentives from the app associated with the connected toothbrush.

Source: Beam will change dental insurance one connected toothbrush at a time – Fortune

I have very mixed feelings about this. On the one hand I think it is a creative and exciting way to use advanced technology to improve dental health and ultimately to improve the human condition.

On the other hand I am not at all happy to have an insurance company monitoring my brushing and adjusting my benefits based on how often I brush my teeth with their bluetooth toothbrush. Way too creepy like the “Big Brother” dental plan is watching. 1984 was supposed to be a cautionary tale not an instruction manual.

Larry Emmott

is one of the most entertaining speakers in dentistry and he is considered the leading dental high tech authority in the country. He has over thirty years of experience as a practicing general dentist in Phoenix, AZ. He will have you laughing while you are learning. Check out his site at 

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Last modified: February 24, 2016

One Response to " Changing dental insurance with a connected toothbrush "

  1. Dental Partners Broadway says:

    I too agree with you. Dental health insurance doesn’t sounds good for oral habits.

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