I’ve heard over and over again how important reviews are to a practice. Then it hit me like a ton of bricks one day. I was visiting another city and was looking for a great place to eat. And of course it had to be a Thai restaurant. How did I decide where to go? I ‘googled’ it.
So it was right then and there that I decided to pay more attention to getting more reviews for the practice. At that time we had about 5 reviews on google. Now we have 87. It has been about 14 months or so.
I like to read books, lots of books, about leadership, management, business, and personal development. You won’t find me reading a novel anytime soon. That’s just me, but for those of you who are of like mind, here’s the top 5 books that have been particularly valuable in shaping how I see the world, and how I build and run businesses, including my group dental practice and Net32 Inc.
LinkedIn’s Growing Importance for Dental Professionals
For me, at first it was difficult to see the value of accepting the barrage of LinkedIn invitations via email. When considering the utility of social networks, the vast majority of dentists are taking advantage of Facebook to grow and market to local communities. It’s of course become clear that LinkeIn is a fundamentally different tool, with different advantages, that needs a completely different strategy. Most people tend to start with a very limited profile and slowly add more personal information once they see the value in growing their professional network.
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