Referrals, like all word-of-mouth marketing, begin at the same place.
A conversation!
Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.
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It’s what every producer or publisher waits to hear – “The reviews are in…” What viewer comments are to producers, online reviews are to a business, including your dental practice.
A review via Google or Yelp, for instance, can tip patients in the direction of your services. They can have the opposite effect too.
But positive or negative, reviews are beneficial for connecting with patients.
No one wants to feel like they’ve been “conquered.” If your approach to marketing your dental practice feels a bit…well…overly aggressive it’s time for a change.
Patient acquisition, targeted marketing, funnel here…funnel there…marketing funnels everywhere! Well intentioned and useful strategies perhaps but they can create a mindset that’s not necessarily beneficial. Less beneficial if you make one common mistake during implementation.
Are you living under the illusion that advanced dentistry is just a big-city thing? That your success is limited because you’re in a rural area? You’ll think again after hearing Dr. Bryant Birch’s story in today’s episode. The nation’s mentality is changing, and technology is being welcomed and expected. Listen to T-Bone’s conversation with Dr. Birch for the inside scoop on how to expand your dental practice in a small town.
More wisdom from Seth Godin:
Three things to keep in mind about your reputation
- Your reputation has as much impact on your life as what you actually do.
- Early assumptions about you are sticky and are difficult to change.
- The single best way to maintain your reputation is to do things you’re proud of. Gaming goes only so far.
Source: Seth’s Blog: Three things to keep in mind about your reputation
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