“When you have a hammer, everything looks like a nail.” That insight applies to how your dental practice could be approaching and using Facebook marketing.
It’s easy to go all-in thinking that Facebook will be the magic-pill solving your practice marketing challenges.
Or…
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It’s been said, “…feedback is the breakfast of champions…” For you that translates to the value of honest communication as part of your patient appointment follow-up process.
The challenge is being prepared for what you hear. And using it to improve your patient relationships.
That’s why it’s vital to create a feedback loop with full permission for patient honesty baked in. Your appointment follow-up will be more effective and patient loyalty will improve incrementally.
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Every dental practice has a “default” when the discussion turns to dental marketing strategy. Your comfort zone is where you’re most likely to invest your marketing dollars.
Dental direct mail promotions have ruled for decades.
Then, email marketing took a share of the dental marketing air space.
Now, content marketing is gaining ground.
Actually, each is effective if…and those are BIG IFs!
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What’s the likelihood that your dental text (SMS) or email reminders are getting the attention of your patients? How you answer could have much to do with your understanding about the digital “noise” competing for their attention.
Worse, that “noise” is also a potential cause for an increase in the percentage of appointment no-shows. This is especially true if you’re relying on SMS and email communication to prompt them.
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One-size-fits-all works for many products and services. However today’s dental practices call for a more tailored fit with regard to available business models.
In the mid-90’s over 90% of dentists owned their individual or small group practice. By 2015 the number of dentist owned practices dropped to below 85%.
Necessity or preference can drive you to look outside the proverbial “box.” A good example is the growing interest in corporate dentistry.
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