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By | March 6, 2019

Key Pros and Cons of Private and Corporate Dentistry Models

by Dr. Patrick Cassidy & Eddie Stephens

Seth Godin talks perspective in his book, Linchpin. And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.

Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.

The traveler takes advantage of his fortunate moment with the great Picasso. He asks, “Señor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don’t you paint reality instead of these distortions?”

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By | January 30, 2019

How to get more online reviews…

How to get more online reviews and use them to build and improve dental patient relationships

It’s what every producer or publisher waits to hear – “The reviews are in…” What viewer comments are to producers, online reviews are to a business, including your dental practice.

A review via Google or Yelp, for instance, can tip patients in the direction of your services. They can have the opposite effect too.

But positive or negative, reviews are beneficial for connecting with patients.

Why patient reviews have so much power

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By | December 19, 2018

Fund Doctors without Borders with Net32: Help us reach our $100,000 goal!

Donate today »

Net32 will match the amount that you donate. The team at Net32 strongly believe in the mission and the work that Doctors Without Borders do. Every day we see heartbreaking, tragic occurrences around the world and we want to do our part in helping those that need it the most. That’s why Net32 has decided to start this campaign and raise money for the doctors that are saving lives around the world.

By making a one-time donation you can help Doctors Without Borders provide life-saving humanitarian relief where it’s most necessary.

Doctors Without Borders helps people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care. In more than 60 countries around the world, Doctors Without Borders/Médecins Sans Frontières (MSF) saves lives by providing medical aid where it is needed most—in armed conflicts, epidemics, natural disasters, and other crisis situations. Many contexts call for a rapid response employing specialized medical and logistical help, but we also run longer-term projects designed to tackle health crises and support people who cannot otherwise access health care.

Learn more about the impact of Doctors Without Borders here.

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By | November 26, 2018

Eliminate Dental Insurance Complications

Eliminate Dental Insurance Complications and Become Your Patient’s Hero

Dental insurance can be a win for your patients. Help them reduce or eliminate the confusion about their dental benefits and you’ll be a “hero.”

It’s unfortunate that the insurance conversation can come with hassles. Consider those aggravations an opportunity for you to be your patient’s advocate.

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By | October 22, 2018

How to Acquire and Keep Dental Patients

(There’s More To It Than You Might Be Aware Of)

No one wants to feel like they’ve been “conquered.” If your approach to marketing your dental practice feels a bit…well…overly aggressive it’s time for a change.

Patient acquisition, targeted marketing, funnel here…funnel there…marketing funnels everywhere! Well intentioned and useful strategies perhaps but they can create a mindset that’s not necessarily beneficial. Less beneficial if you make one common mistake during implementation.

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