One-size-fits-all works for many products and services. However today’s dental practices call for a more tailored fit with regard to available business models.
In the mid-90’s over 90% of dentists owned their individual or small group practice. By 2015 the number of dentist owned practices dropped to below 85%.
Necessity or preference can drive you to look outside the proverbial “box.” A good example is the growing interest in corporate dentistry.
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Workflow equals systems. We all have systems in our offices. Some systems were designed and refined, and others just happened by accident. A system is the process we use to accomplish a task in the office. For example; how do you create a new chart? How do you confirm appointments? How do you get charts from the file room to the treatment room?
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Referrals, like all word-of-mouth marketing, begin at the same place.
A conversation!
Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.
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by Dr. Patrick Cassidy & Eddie Stephens
Seth Godin talks perspective in his book, Linchpin. And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.
Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.
The traveler takes advantage of his fortunate moment with the great Picasso. He asks, “Señor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don’t you paint reality instead of these distortions?”
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It’s what every producer or publisher waits to hear – “The reviews are in…” What viewer comments are to producers, online reviews are to a business, including your dental practice.
A review via Google or Yelp, for instance, can tip patients in the direction of your services. They can have the opposite effect too.
But positive or negative, reviews are beneficial for connecting with patients.
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