NO-SHOWS – a classic issue which has plagued dental practices since the time of good ol’ G.V. Black.
No-shows are frustrating and expensive. You can get militant and charge patients if they no-show. That’s a great way to create pleasant Kumbayah relationships.
You can be proactive and call everybody on the schedule a few days in advance. This is great because it keeps the staff busy – not productive – just busy. Many if not most patients never answer the phone and when they do it is a convenient chance for them to cancel.
Technology to the rescue:
Some interesting research from Sesame Communications:
- The typical missed appointment rate is 18% to 22%.
- Patients prefer email appointment reminders to telephone calls by a margin of 3 to 1.
- 77% of practices report automated appointment reminders reduce no-shows.
How much is it worth to reduce or eliminate no-shows? According to Sesame:
A typical practice loses $138,000 to no-shows each year.
Not only are automated reminders more effective than phone calls they are much less costly to the practice. The reason is that e-mails can be automated using an e-service. That means everything is done online by machines for a low monthly fee. You are not paying expensive humans to dial the phone, wait on hold and leave a voice mail.
Dr. Larry Emmott is one of the most entertaining speakers in dentistry and he is considered the leading dental high tech authority in the country. He has over thirty years of experience as a practicing general dentist in Phoenix, AZ. He will have you laughing while you are learning. Check out his site at emmottontechnology