One of the most crucial parts of growing any business, including a dental practice, is the process of building a consistent branding image. A professional image can help give the impression that you are established, organized, and structured. These lasting images will provide a prospective patient with a sense of ease and comfortableness, which is something that you want your patients to feel when they visit your office.
While developing a branding image for your practice, the first thing to focus on is a custom logo design. Your logo is one of the most important steps in branding because it reflects your practice name in a way that represents your office. This logo acts as a “face” of your company, which is why color, font, and symbols are extremely important things to consider. Also, it is good to keep in mind how often this logo will be duplicated on your website, stationary, business cards, patient forms, and other office materials.
All of your branding material should reflect your office in the closest way possible. If your office is calming and serene, it is recommended to go with a pastel color palette. If you own a pediatric office, it might be a good idea to include bright colors.
Symbols and animations can help make your logo more memorable. Smaller symbols are recommended; they should complement the practice name instead of overpowering it. A pediatric office logo design may include a small child-like animation or a playful animal. Another idea is to include a symbol that relates to your city. The local feel of this may help your patients feel “at home” with a sense of familiarity.
If you are just starting to build your practice, a consistent branding image gives the impression that you have it together. Of course, if you don’t know where to start, Solution21 can help! Their graphic designers can design a logo for your practice that will represent your ideal practice.
Solution21 offers packages that include custom branding options that will increase patient conversion and case acceptance. For more information on these features, visit Solution21’s website for dental and medical branding options or call 888-423-9235 today!
Last modified: October 30, 2012