Does your dental practice have a blog? A blog is an online tool that can be used to share information, news, and events. Blogging is a free and highly effective way to advertise your dental practice and connect with patients.
A main benefit of blogging is that it provides an opportunity to show current and perspective patients what makes your practice unique. Blog posts can demonstrate the passion you have for your practice and for dentistry in general. When a patient views your blog, he or she will be able to see your dedication to staying up-to-date on the newest procedures and equipment, your commitment to patient satisfaction, or acting as a resource to inform your patients on preventative health practices.
There are endless topics to post about on a blog: dental procedures, office promotions, or new industry discoveries. Many patients appreciate when their dentist blogs regularly. It gives them a chance to learn more about the latest events and promotions happening at your office. Patients will find ease in noticing how knowledgeable you are on a procedure or new technological discovery.
Follow these tips from experienced bloggers to establish a successful dental blog of your own:
- Create. Websites such as Blogger.com offer free and simple blogging services. To start blogging, all you need to do is sign up for an account and start posting! For advanced users, you can embed the blog into your website as a live-feed, so the blog content will also show up on your website when you post it on the blog. To make your blog more entertaining, it is usually a smart idea to have an appealing design and add images to your blog posts.
- Update. As a dentist or doctor, it is not necessary to blog every day or even every week – once or twice a month would be ideal. Blogging can be time-consuming and you wouldn’t want to flood your followers’ blog feeds. It is also important to blog about relevant topics and issues that people would be interested to read about. Writing a blog about basic flossing habits or healthy eating tips would be very informative and interesting for a blog viewer to read.
- Respond. It is a good idea to view blog posts on a regular basis to check for activity and comments. Responding to blog comments shows that you are dedicated to patient satisfaction and it creates a conversation with your blog readers.
- Promote. Now that you spent time and energy creating and posting a blog, now it is time to promote it! The most efficient way to advertise your blog is to add a link on your dental website. You can also post a sign in your office or office brochure promoting your blog use. To promote new blog posts, it is always a good idea to post links to your office Facebook and/or Twitter accounts.
Solution21 has social networking packages that include blog design and setup for your practice, as well as unlimited updates by your personal Website Specialist. To find out more about our blogging options, call us at (888) 423-9235.
Last modified: February 26, 2014