Dr. Patrick Cassidy is a dental graduate of the University of British Columbia, and holds a Masters of Public Health from the University of North Carolina. He is the founder of Research Triangle Dental and Implant Center in North Carolina where he contributes his 30+ years of dental knowledge. Dr. Cassidy’s innovation and creativity co-founded Net32, Inc., a dental industry leading comparison shopping.

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Technology Acquisition, Finance, and Training

Dentists are acquiring technology at unprecedented rates for a number of very good reasons.  Primary drivers are the rate advancement of technology itself, coupled with meaningful value that can be delivered relative to legacy technology. Larry Emmott makes the value of training crystal clear in his Ten Most Common Mistakes Dentists Make Using Technology.

I would like to add a few comments about how my practice chooses and finances new technology. Every year we establish a budget of somewhere in the neighborhood of $100,000+.  Our 4 doctors research the possibilities throughout the first 6 months of the year, paying close attention to which technologies will give us the biggest bang (= sales) for the buck, coupled with value to patient care.  With connected technologies we favor open source, to avoid the high cost of proprietary closed systems. For example we reviewed and had demos of digital scanning systems and milling units last year and chose 3M’s scanner coupled with Glidewell’s milling unit. For a huge discount off the cost of the “industry leader” we have been able to integrate wonderful same day crown technology.

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Does Yelp work?

In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices.  It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media Habits for Dentists show a strong and growing interest in dentists trying to leverage social media sites for new patient acquisition. In fact, in 2014 almost 34% of dentists were seeking to use social media sites for new patient acquisition as opposed to only 18% in 2010.  So, what is working for you?  Let’s take Yelp as a real life example. Is Yelp driving new patients for your dental practice? Here’s my story.

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Clinical Excellence = Business Success? My story.

I worry about dental students, new graduates, and those in their early years of practice. Are they as naïve nowadays as was I a few decades ago?  I hope not, but chances are that many will have difficulty finding their way in the first few years (perhaps much longer) for lack of business knowhow.  I wonder how other dentists with extensive practice experience, looking back, would rate their preparedness for the real world of dentistry upon graduation.

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Top 5 Books For Your Practice and For Your Life

I like to read books, lots of books, about leadership, management, business, and personal development. You won’t find me reading a novel anytime soon. That’s just me, but for those of you who are of like mind, here’s the top 5 books that have been particularly valuable in shaping how I see the world, and how I build and run businesses, including my group dental practice and Net32 Inc.

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Visualize Your Professional Network

LinkedIn’s Growing Importance for Dental Professionals

For me, at first it was difficult to see the value of accepting the barrage of LinkedIn invitations via email.  When considering the utility of social networks, the vast majority of dentists are taking advantage of Facebook to grow and market to local communities.  It’s of course become clear that LinkeIn is a fundamentally different tool, with different advantages, that needs a completely different strategy.  Most people tend to start with a very limited profile and slowly add more personal information once they see the value in growing their professional network.

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