Imagine a world where insurance companies paid your office quickly, your net production and payment ratios were one to one, and your patients delivered raving reviews about your claims assistance.
Seem unrealistic?
Follow a proven system and that scenario can be your reality.
3D printing, also known as additive manufacturing, is that rare once-in-a-generation technological innovation that has the ability to transform global manufacturing industries and commerce in general as we know it.
To be honest, it kind of already is. In fact, according to the most recent Worldwide Semiannual 3D Printing Spending Guide from International Data Corporation (IDC), revenue in this amazing industry is projected to reach $28.9 billion by 2020.
Yes, I admit it – I LOVE DATA! In this article I will detail some real life examples from my group dental practice of how objective data can support best possible customer satisfaction. Customer service is more than a smile and the warm and fuzzies.Let’s start with asking what are the primary goals of your practice? I think it would be safe to say that every practice seeks to achieve success in the following areas:
1. Satisfied patients.
2. Integrated, effective, happy team.
3. Financial health and growth.
Dentists are acquiring technology at unprecedented rates for a number of very good reasons. Primary drivers are the rate advancement of technology itself, coupled with meaningful value that can be delivered relative to legacy technology. Larry Emmott makes the value of training crystal clear in his Ten Most Common Mistakes Dentists Make Using Technology.
I would like to add a few comments about how my practice chooses and finances new technology. Every year we establish a budget of somewhere in the neighborhood of $100,000+. Our 4 doctors research the possibilities throughout the first 6 months of the year, paying close attention to which technologies will give us the biggest bang (= sales) for the buck, coupled with value to patient care. With connected technologies we favor open source, to avoid the high cost of proprietary closed systems. For example we reviewed and had demos of digital scanning systems and milling units last year and chose 3M’s scanner coupled with Glidewell’s milling unit. For a huge discount off the cost of the “industry leader” we have been able to integrate wonderful same day crown technology.
In today’s competitive environment all dental offices must have a good understanding of how social media can work for their practices. It is very important to gain the social media business intelligence that will drive new patient flow in the most effective manner – and that is not always easy. Net32’s annual surveys of Social Media Habits for Dentists show a strong and growing interest in dentists trying to leverage social media sites for new patient acquisition. In fact, in 2014 almost 34% of dentists were seeking to use social media sites for new patient acquisition as opposed to only 18% in 2010. So, what is working for you? Let’s take Yelp as a real life example. Is Yelp driving new patients for your dental practice? Here’s my story.
|
|
|
