Making friends and keeping friends are two different things. Each requires self-awareness.
The same applies to acquiring and retaining your dental patients.
Facebook Marketing 101: Fundamentals of Facebook Marketing for Your Practice.
“When you have a hammer, everything looks like a nail.” That insight applies to how your dental practice could be approaching and using Facebook marketing.
It’s easy to go all-in thinking that Facebook will be the magic-pill solving your practice marketing challenges.
Or…
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Appointment follow-up: Improve your feedback systems for loyal patient relationships
It’s been said, “…feedback is the breakfast of champions…” For you that translates to the value of honest communication as part of your patient appointment follow-up process.
The challenge is being prepared for what you hear. And using it to improve your patient relationships.
That’s why it’s vital to create a feedback loop with full permission for patient honesty baked in. Your appointment follow-up will be more effective and patient loyalty will improve incrementally.
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Breathe new life into your dental direct mail, email, and content marketing strategies
Every dental practice has a “default” when the discussion turns to dental marketing strategy. Your comfort zone is where you’re most likely to invest your marketing dollars.
Dental direct mail promotions have ruled for decades.
Then, email marketing took a share of the dental marketing air space.
Now, content marketing is gaining ground.
Actually, each is effective if…and those are BIG IFs!
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Why orthodontic technology is best in the hands of professionals
“Leave it to the professionals.”
As a dental professional, you’re aware how that statement can save your patients time, money, discomfort, and heartache.
With emerging orthodontic technologies now being placed in the hands of consumers “Leave it to the Professionals” has become a hot topic for a number of reasons.
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