Donna Cassidy leveraged a strong background in academic, personal, and leadership training to cofound Research Triangle Dental. The business drew heavily early on upon the teaching of Dr. Rick Kushner’s “Lean and Mean” philosophy underpinning efficient, effective, and high grossing/netting dental practices. Donna created many of the systems to monitor and manage critical areas of practice functioning, the result of which is one of the leading group practices in North Carolina. In parallel with the development of Research Triangle Dental Donna was instrumental in founding Net32, Inc., which develops B2B marketplaces for healthcare verticals including the flagship (and only) comparison-shopping marketplace for dental professionals at www.net32.com. Net32’s growth continues to far outpace leading retail sales channels. Donna grew up in North Carolina, and is married to Dr. Pat Cassidy, who hails from British Columbia, Canada. They have three children - all with entrepreneurial aspirations.

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Eat what you kill

Now I am not much of a hunter however the saying “Eat what you kill” is a great business strategy to follow to ensure your financial success in dentistry and any other kind of business.

“Eat what you kill” translates to running your practice on a cash flow basis as an astute business owner and entrepreneur. This approach also works extremely well with your personal finances, and ultimately can be the key to avoiding the pit falls of personal and professional bankruptcy. And is so easy to manage. You do not need an accounting degree to follow this strategy. Anyone with the desire manage their business or personal finances extremely well can do this.

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Message from my mentor

Message from my mentor:
One of the greatest influences in my professional experience was way back in the day, in the early 1990’s. At that time my 3 children were young, under the ages of 7, and my mental state was mostly a blur. My husband and I had purchased a dental practice in Raleigh/Durham, North Carolina which began the journey of discovery regarding dental practice management methods.

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The importance of a business mentor

Who’s your mentor?

Having a business mentor who you can bounce ideas off of is an invaluable asset. It can make a huge difference in the success of your dental practice and the future of your business. Most of us always think we know the correct answers to all of the business issues that come at us on a daily basis but that might not be very realistic. You cannot possibly be all knowing in every dental and business subject matter. It helps to have a great support network and that should include a great mentor.

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Trust but verify

This phrase was a favorite saying of Ronald Reagan, made popular during his dealings with the Soviet Union. He was quoting Felix Dzerzhinsky, one of the architects of the Soviet Secret Police. Ronald Reagan was someone I found very trustworthy.

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