Learn How Video Can Boost The Bottom Line Of Your Practice
Of the hundreds of dental websites I analyze over 98% of them do not use video either not at all, or very limited and not the right format.
This is a huge mistake, as online video is exploding. Many people on the Internet would much rather watch a 2 minute educational video than read a 600 word article.
Watching online videos is now an activity more people are doing. In fact, 78% of people watch at least once a week and 55% watch everyday.
Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
According to youtube, over 1 billion unique users visit their site monthly.
Okay…enough with the statistics, I hope I got your attention.
I know you might think a dental video would be viewed as boring, but when someone wants to learn more about something including cosmetic dentistry, dental implants, crowns vs veneers, etc., they would watch a video in a heart beat.
This is an opportunity for you the dentist, to gain instant authority in your area. Your competitors aren’t doing it, so take the lead and be the “go to” dentist with all the great info that educates a potential patient to make an informed decision to call your practice for an appointment.
Types of Videos
The dozens of dental clients we work with have no idea what type of video that will be valuable to a visitor of their website, and I can assure you, if it’s of value, you can’t do a bad video.
But to help you out, I want you to think of all the dental questions you get asked by either a patient or during an initial consultation.
Now here’s where it gets fun!
You can turn each question into a stand alone video that is on youtube and more importantly on your website. The benefit of this is twofold.
Youtube is the second biggest search engine in the world, owned by the biggest one (google). So you will get people searching on youtube who will consume your video content.
Secondly, when you embed a youtube video on your site, google will reward you with a pat on the back, and a little google love in regards to SEO.
Another type of video is testimonials. But here’s where I want you to think differently. I know you have several evangelists for your practice. Reach out to them to do a video for you, in your office using a smart phone, but here’s the secret that I don’t want you to tell anyone else.
Get them to tell a powerful story of how the dental work has improved their personal and/or business life. If they can relate it to a specific event, even better.
Everyone loves stories, as they can connect and resonate with them. It’s a powerful marketing strategy.
Homepage Doc Video
Okay…this is where you can set your practice apart from all your competitors.
I want you to get in a quiet room with preferably a nice, professional background behind you, but not distracting so people are looking at it and not you.
Get your office manager or a team member to shoot a video of you talking about yourself, your practice, and what you can do for a patient for no longer than 2 minutes.
You just allowed a visitor to your website to get to know you and see you are a real human being they want to do business with before they even come into your practice.
In a future article, I’ll discuss how you need to optimize each video for maximum results in both rankings in youtube and your website.