Eddie Stephens is the owner and founder of DentalCopywriter.com (2011). He’s been a freelance professional copywriter since 2006. He writes web copy, blog content, and various promotions and provides content strategy consulting for dental industry clients worldwide. Read Eddie’s ongoing blog content at DentalCopywriter.com/blog and follow him on Twitter - @DentalCopy.

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Why the corporate dental practice model works (for some) and not so well for others

One-size-fits-all works for many products and services. However today’s dental practices call for a more tailored fit with regard to available business models.

In the mid-90’s over 90% of dentists owned their individual or small group practice. By 2015 the number of dentist owned practices dropped to below 85%.

Necessity or preference can drive you to look outside the proverbial “box.” A good example is the growing interest in corporate dentistry.

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A More Natural and Effective Referral Strategy for Your Dental Practice

Referrals, like all word-of-mouth marketing, begin at the same place.

A conversation!

Forrester Research estimates that 500 billion word-of-mouth impressions are created daily on social media. And McKinsey and Company reveals that approximately two-thirds of the US economy is now driven by word of mouth.

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Key Pros and Cons of Private and Corporate Dentistry Models

by Dr. Patrick Cassidy & Eddie Stephens

Seth Godin talks perspective in his book, Linchpin. And in principle perspective can help you navigate the ever evolving narrative about Private solo or group dentistry, and Corporate solo or group dentistry.

Godin shares the story of a first-class train passenger traveling through Spain. He has the good fortune of being seated next to the famous artist, Pablo Picasso.

The traveler takes advantage of his fortunate moment with the great Picasso. He asks, “Señor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why don’t you paint reality instead of these distortions?”

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How to get more online reviews…

How to get more online reviews and use them to build and improve dental patient relationships

It’s what every producer or publisher waits to hear – “The reviews are in…” What viewer comments are to producers, online reviews are to a business, including your dental practice.

A review via Google or Yelp, for instance, can tip patients in the direction of your services. They can have the opposite effect too.

But positive or negative, reviews are beneficial for connecting with patients.

Why patient reviews have so much power

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Eliminate Dental Insurance Complications

Eliminate Dental Insurance Complications and Become Your Patient’s Hero

Dental insurance can be a win for your patients. Help them reduce or eliminate the confusion about their dental benefits and you’ll be a “hero.”

It’s unfortunate that the insurance conversation can come with hassles. Consider those aggravations an opportunity for you to be your patient’s advocate.

Are you opting out of patient insurance management?

It might be tempting to opt-out and consider dental insurance details to be your patient’s full responsibility. Depending on the nature of your practice, it may be advantageous in some circumstances for you to transfer responsibility for submitting insurance claims to your patients.

To make this happen let’s simplify the process:  

  • Collect payment in full for services up front
  • Prepare insurance claims on behalf of your patients such that they are the payees and hand the patients the completed forms after treatment.

You will then enjoy the great advantages to your practice by freeing your team from the responsibility for insurance receivables management. However, be prepared for a possible substantial reduction in retention of existing patients who may not want to take on insurance responsibility themselves.   

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