Does your dental practice have a Google Places listing (also known as Google Local Listing)? If so, you have probably noticed that your listing has changed to a Google Plus listing. Before you panic, understand the differences between these Google platforms and evaluate which profile is best for your practice.
1. Google Plus Local: http://plus.google.com/local
What formerly was called Google Places is now called Google Plus Local; this new listing simply functions as the updated version of Google Places. It is designed for small local businesses but does not have the full functionality of a Google Plus account. These listings are also still included in the Maps section of Google. As Google implements their new scoring and review system, all Google Places accounts will be upgraded to Google Plus Local listings. If you already have an existing Google Places account, you are still able to access your regular login page.
2. Google Plus for Business: http://www.google.com/+/business/
Google Plus for Business is an option for any business, large or small. While Google Plus Local focuses on local businesses in each area, Google Plus for Business is used for large corporations as well. It is a fully functional social page (similar to Facebook business profiles). Businesses that sign up for this will need to start the process as a business. Eventually, Google is planning to merge these first two categories into one listing. As for now, they currently operate as two separate entities and may stay this way for some time.
3. Google Plus: http://plus.google.com
Regular Google Plus accounts are designed for individuals and should not be used for businesses. At the launch of Google Plus, business pages were not available and many users opted to create regular Google Plus accounts to represent their business. As these pages will not function properly for a business long-term, these pages should not be promoted. Instead, a Google Plus Local or Google Plus for Business account should be created for your dental practice.
As Google changes constantly, Solution21 can help you adapt to keep your practice’s online listings active and competitive. Solution21 offers Local Listing options that include complete setup for Google Plus Local setup. We also offer social networking packages that include setup of Google Plus for Business, Facebook, Twitter, and a custom blog.