Dr. Tarun Agarwal represents the next generation of leadership for the dental profession. As a respected speaker, author and opinion leader, he is changing the way general dentists practice. His common sense approach to business, dedication to clinical excellence, integration of technology and down to earth demeanor has made him a recognized educator.

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Growing a dental practice in a rural small community – Dr. Bryant Birch

Are you living under the illusion that advanced dentistry is just a big-city thing? That your success is limited because you’re in a rural area? You’ll think again after hearing Dr. Bryant Birch’s story in today’s episode. The nation’s mentality is changing, and technology is being welcomed and expected. Listen to T-Bone’s conversation with Dr. Birch for the inside scoop on how to expand your dental practice in a small town.

Dr. Bryant Birch: Small town dentist attains big success

Dr. Bryant Birch grew up as the son of a dentist, in Green River, Wyoming, population just under 1300. He took over his father’s basic dental practice and has taken it to the next level. In this episode, Dr. Bryant talks about the process of developing and expanding the practice, and a life-changing event that changed his attitude and the way he thinks and looks toward the future, including investing in dental technology. Listen in to this compelling and inspiring conversation about overcoming the odds and growing a highly successful dental practice.

Why do dental implants in-house?

One of the advanced dentistry procedures that Dr. Bryant Birch added to his practice is dental implants. In this episode, he talks about his journey of learning the skills, educating his patients, and eventually growing his practice 30% per year through offering implants. Listen in to find out why people love getting general and advanced dentistry from one doctor, and to get the tips and resources you need to grow your own dental practice.

Sleep Apnea treatment and other great ways to expand your dental practice

An estimated 22 million Americans suffer from sleep apnea. In this episode, find out how you can help your patients get a restful night’s sleep by offering a dental appliance for sleep apnea, and what you can do to incorporate this into your practice with a sleep apnea champion on your team. This is just one of the great ways you can grow your business. As you listen to Dr. Bryant Birch talk about the expansion of his dental practice, you will discover many great ideas and resources that will encourage and inspire you to move your own practice into the future.

T-Bone talks about training the team at your dental practice

How do you train your team to have the same direction? This is Dr. Bryant Birch’s question for T-Bone in this episode. T-Bone offers a number of valuable insights into the process of getting your team to share the vision, be empowered, and accomplish goals. These ideas and many more are part of this conversation. Listen in and find out what you can do to take your dental practice to the next level!

Outline of This Episode

[0:17] Intro of this episode with Dr. Bryant Birch.
[0:43] Bryant’s story of taking over his dad’s dental practice in Green River, Wyoming.
[6:27] How Dr. Birch chose to make changes to the practice.
[8:39] How Bryant Birch went from simple general dentistry to high-tech.
[14:09] Bryant’s journey to doing dental implants in-house.
[20:29] Dr. Birch’s plans for building a new facility.
[22:26] The changing mentality toward technology in dentistry.
[24:19] Dr. Birch’s thoughts about taking insurance.
[27:16] T-Bone and Dr. Bryant on trying new things.
[29:28] Sleep apnea in the medical practice
[32:22] Dr. Bryant’s story of a life-changing experience that altered his attitude and the way he looks at the future.
[40:06] How do you train a team to have the same direction?
[45:35] Using community events to educate.
[46:32] The pre-requisites to taking it to the next level.

Listen to the entire interview

Resources

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T-Bone Speaks is a podcast dedicated to helping you achieve clinical, financial, and personal balance. You’ll love the entertaining demeanor and down to earth approach to dentistry.

 

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If Your Hygienists Aren’t Doing This, You’re Cheating Your Practice and Patients

Ok. I am going to make a bold statement. Well, it’s not really that bold.

My hygienists are the lifeblood of my general practice.

I use the term ‘general’ practice very intentionally in that statement. I don’t have exact stats, but my guess would be that 75% of my general dental practice care is driven through the hygiene department.

If you don’t have your hygienists taking photographs on your patients then you are cheating yourself and your patients. Photographs speak a thousand words. They communicate in a way that words simply can’t communicate.

Now I don’t believe in intraoral cameras. In my opinion, they are 1990’s technology and promote single tooth dentistry. I prefer to utilize extraoral digital camera with mirrors and retractors.

In our practice we have a simple rule. Every visit in hygiene there must be a photo taken. I don’t care what the picture is of – just that when I walk in the room we have a photo taken and on the patient education monitor.

Now we start having regular photographs to show patients how things are progressing.

Here’s a perfect example.

LS RDH photography

Lauren has been our patient since 2013. In 2013 we took our baseline series of new patient photographs. At this visit in 2016 our hygienist noted some recession on the upper premolars.

No patient believes or wants to hear they have recession and need a tissue graft. But – a picture speaks a thousand words.

This simple picture and the comparison to 2013 allowed us to talk to the patient about several things.

The true need for a tissue graft. We have an active area of recession that needs to be corrected. The patient sees the difference and ‘owns’ the problem.
The need for some type of occlusal treatment. Likely the need for some equilibration and a guard to protect the teeth. We know that usually this type of isolated recession is related to occlusal trauma.

So there you have it. The value of photography! And to me the beauty of this is that all done by my hygienist. I walk in and the patient is prepared and all I have to do is agree and answer any lingering questions.

Are you taking photographs in your practice?

What holds you back from taking photographs?

t-bone-podcast

T-Bone Speaks is a podcast dedicated to helping you achieve clinical, financial, and personal balance. You’ll love the entertaining demeanor and down to earth approach to dentistry.

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Getting More Reviews

 I’ve heard over and over again how important reviews are to a practice. Then it hit me like a ton of bricks one day. I was visiting another city and was looking for a great place to eat. And of course it had to be a Thai restaurant. How did I decide where to go? I ‘googled’ it.

So it was right then and there that I decided to pay more attention to getting more reviews for the practice. At that time we had about 5 reviews on google. Now we have 87. It has been about 14 months or so.

get-reviews

Public profiles rating

There are literally hundreds of ways of doing this. I’ve tried fancy software systems, ipad kiosks, asking patients, etc. I just want to share with you what we are doing right now.

We Have A Pretty Basic Approach To Patient Reviews.

ASK. It’s pretty simple.

Usually I would say something simple like – “Mrs. Jones you’ve been a great patient in our practice. We are working on improving our overall Google ranking and helping others know more about our practice. Would you kindly take a moment of your time to leave an honest Google review on your experience at our practice. It would really mean a lot to me.”

It’s amazing what happens.

To make it easy for the patient simply hand them a business card with instructions on how to leave a review. Here’s what ours looks like:

DentalArts-Google-Review-Card

Dental Arts Google Review Card

Give it a try and see what happens. You’ll be shocked. Now hopefully you are treating your patients well so you get 5 star reviews!

Subliminal Requests.

The other way we encourage reviews is utilizing our Revenue Well software. Baked into every message is a ‘leave a review’ button. If the patient clicks that, they can easily leave a review of your office.

You can take these reviews and feature them on Facebook and of course ask the patient to submit them to Google, Yelp, etc.

Reviews are an important part of your business. In today’s world you can’t properly represent your practice without them – especially the ones on Google.

Get started today!

Originally posted on  3D-dentists.com

t-bone-podcast

T-Bone Speaks is a podcast dedicated to helping you achieve clinical, financial, and personal balance. You’ll love the entertaining demeanor and down to earth approach to dentistry.

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Moving to the Right – Your Dental Journey

I got a day off today and I sat down and thought about how I’ve ‘reinvented’ myself many times over the past 15 years. Whether it’s as a dental educator or as a practicing dentist.These days when I speak it’s not so much about clinical techniques, but more about your journey. We go through 3 phases in dentistry – general dentistry, advanced dentistry, and emotional dentistry.

move-right-img1

Moving to the Right

Let me begin by saying there is nothing wrong in staying in the general dentistry phase. One can make a tremendous living and have great satisfaction there. But the truth is that way too many of us are stuck there and have desires and goals to be much more than that.

If you complain about your practice, dental insurance, your team members, your finances, your patients, your dentistry, etc – then you need to have a plan of action to advance yourself. You are begging for something different.

I call it ‘Moving to the Right’

Each of us are going to have a different definition of general dentistry, advanced dentistry, and emotional dentistry. It should constantly evolve as we grow. For example, I once considered a single dental implant emotional dentistry – I now consider it the overlap of general dentistry and advanced dentistry (the lightning bolt).

So how do you move to the right?

  • You invest in leadership. Leadership is about how you communicate with patients, team members, and others around you. Leadership is about leading by example.
  • You invest in technology. Technology allows you greater diagnostic and presentation skills to help your patients say yes to the best.
  • You invest in a winning team. Without a great support team who are aligned in your vision (leadership) and great with technology, it will be very difficult to move to the right. Allow and encourage your team members to move to the right in their careers as well.
  • You commit to lifelong education. What services are you able to provide your patients? Are they the same services that you’ve had in your tool belt for the last several years? No wonder you aren’t growing and aren’t moving to the right to achieve greater satisfaction.
    So make today the day you commit to moving to the right.

What’s the first step?

  • Define what it would look like for you to love going to work everyday.
  • Define what it would look like to be happy in your personal life.
  • Define what it would look like to stop stressing about finances.

Until you define the target you can’t have something to shoot for.

This year I defined getting more time with my kids as taking a week off every 6 weeks and having a family vacation. We are achieving that.

I have defined professional satisfaction as working 3 days a week after dropping my kids to school in the morning. It is further defined by making 2017 the year that I no longer do fillings and single crowns.

I have defined stopping financial stress by having a concrete plan of action to create financial freedom by age 55. What is the number? What do I have to save/invest each month to achieve that number by age 55? Take that number and make it a monthly bill that gets paid automatically.

Dentistry can afford us so many unique opportunities. Take advantage. You are in control of your own destiny!

t-bone-podcast

T-Bone Speaks is a podcast dedicated to helping you achieve clinical, financial, and personal balance. You’ll love the entertaining demeanor and down to earth approach to dentistry.

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