Reputation Management is Key to Your Success

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reputation

We’ve been contacted by dozens of dentists with bad reputations online. They have poor reviews, and know it’s hurting their practice. Enter Reputation Management For Dentists.

When I speak to these nearly desperate dentists I start off by telling them ” your reputation is your biggest asset in your dental practice. It used to be word of mouth, now it’s online reviews. It’s easy for someone who is looking for a dentist online to check out what people are saying about you.

Knowing this, I hope you implement a strategy to build a 5 star reputation both online and offline. This will not happen overnight, but with the right approach and diligence, you can turn around even the worst reputation online. If you don’t know what to do, contact a dental reputation management expert to implement the strategies to fix your reputation.

What I’m about to say next should shake you up a bit!

“You are only ONE bad review away from your practice revenues going way down”.

72% of people online trust reviews as much as personal recommendations. I want you to absorb that percentage and realize how critical this is to the success of your dental practice moving forward.

Over 80% of people searching online, have a local intent. That means the majority of the people online are searching for a local service or business. If you’re not found on the first page, with positive reviews, you lose, and the dentist down the street from you wins.

The future does not look bright for dentists (or any local business) who does not manage their online reputation.

No dental practice is perfect. Eventually you will get a bad review. So what do you do?

You “nip it at the bud”!

You head on over to that review site and respond. Do whatever you can to “make it right” with the patient. Even if you feel you are in the right, I want you to have the mentality “the patient is always right”.

When you reach out online, and respond to these negative reviews, a couple of good things happen.

First off, the disgruntled patient may in fact cool off and either remove the negative review, or atleast soften the blow publicly. Secondly, people reading both the bad review and your response will have more leniency in making their final decision. As people, we all know mistakes happen. It’s never the event, it’s how you respond that will make or break your practice.

I want you to really grasp this new reality. The reality that it’s becoming a very transparent world, with the consumer holding most of the power. Run a resort like practice in regards to service and experience, and you will achieve that 5 star reputation and watch your practice flourish.

We have a FREE online tool that will show you what your current online dental reputation is. You can give it a whirl at http://www.dentalreputationreport.com.

Mike Pedersen

+Mike Pedersen is an Internet Marketing Strategist for dentists, focusing on general, cosmetic, oral and orthodontic dentistry. Visit his blog at AZnetMarketing for lots of great dental marketing information to help grow your practice.

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+Mike Pedersen is an Internet Marketing Strategist for dentists, focusing on general, cosmetic, oral and orthodontic dentistry. Visit his blog at AZnetMarketing for lots of great dental marketing information to help grow your practice.

Last modified: August 14, 2013

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