5 Quick Tips For Website Improvement

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5-tips-webdesign

Your website is continually evolving. It always needs updating, just like your dental office. There are always improvements you can make, things you can change, and features you can add, but the process can be cumbersome and just thinking about it can be exhausting.

So rather than trying to do a complete makeover, consider these five quick minor improvements for your site. It is amazing how a few small improvements can put you on the path to greater goals.

Use visual indicators:  Icons

Icons provide a great visual indicator of what to expect in the text to follow. Icons and/or titles are especially useful in areas with paragraphs of text where a heading and image can provide a visual pause. Dental practice website content can sometimes be boring for the reader;  you can use an icon to improve your audience engagement. To break up the complexity of language, be sure to use icons that coordinate with your website’s color scheme – the small details can make a major difference in your website’s overall appeal.

Use thumbnail images for your posts

Thumbnails make lists stand out more and images communicate faster than words. Content is more easily found when you use thumbnails, which allows your readers to quickly scan your page. Images break up the content and provide supporting emotion to your posts and are just another way to improve your overall user experience. As a side note, this requires that you have images in each post, which is another requirement in my book.  On WordPress, there is a simple setting for thumbnail displays.

Quick fix SEO ideas

I know there is an over-abundance of information on what you should be doing for SEO. To make it simple, check only a few things. To keep it fewer than five minutes, email your Webmaster the following questions:

  • Insert your site’s main keywords in the <TITLE> of your homepage
  • Insert your site’s main keywords in the <BODY> of your homepage
  • Confirm that your website’s robots.txt allows search engines to index the homepage
  • Confirm your website has a sitemap, and create and submit an XML Google Sitemap.

Use a favicon to set you apart

favicon

A favicon, is a small square icon associated with a particular website or webpage that shows up at the very top left corner of your screen as well as on your browser tabs.  It is also known as a shortcut icon, website icon, URL icon, or bookmark icon. Your brand will stand out with this minor detail.  A favicon makes it much easier to differentiate one page from another if you always have a number of open Internet windows.

To create a favicon, visit the Favicon generator.

Use a footer to work wonders

A footer greatly impacts your website with function and graphic design. A strong footer has great contrast to differentiate it from the main content.  The footer steers your attention toward the content within the footer when you use a drastically darker (or lighter) background color. It is important to use this space effectively by including items that can be quickly read. Contact information, address, sitemap, and main sections are often found in the footer. Other functional items such as RSS-feed, e-mail-subscription and tag clouds can be placed there too.

Some common elements you might consider for your footer include:

  • featured work or content
  • dental links (disclaimers, privacy policy, terms)
  • site map
  • newsletter signup form
  • search form
  • social media buttons
  • recent news or Tweets
  • tag cloud
  • summary of “about us” section
  • contact information and/or contact form
  • awards and commendations

For more ideas, a few examples of creative footers can be found here.

 

Karin Conroy

Karin Conroy is a Marketing Consultant and owner of Conroy Consults. Karin has an MBA from the University of California and a background in design, creative direction, and marketing management. Follow her @karinconroy.

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Karin Conroy is a Marketing Consultant and owner of Conroy Consults. Karin has an MBA from the University of California and a background in design, creative direction, and marketing management. Follow her @karinconroy.

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Last modified: January 8, 2014

One Response to " 5 Quick Tips For Website Improvement "

  1. Santa Teresa Dental says:

    Thank you for the quick tips!

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